Basic
Includes:
• Initial Consultation: Quick call to establish goals and target audience.
• Keyword Research: Focused on limited high-impact keywords.
• Ad Creation: 2-3 text ads (simple and effective).
• Campaign Setup: 1 campaign with up to 2 ad groups.
• Landing Page Review: Brief suggestions to improve the landing page.
• Monthly Reporting: Simple report with basic metrics.
• Monthly Optimization: Minor tweaks to bids and ad copy.
Standard
Includes:
• Initial Consultation: Detailed discussion of goals and market positioning.
• Keyword Research: Focused on expanded high-impact keywords.
• Ad Creation: 4-6 text ads with basic A/B testing.
• Campaign Setup: Multiple ad groups within a single campaign, focusing on segmented targeting.
• Landing Page Optimization: More detailed recommendations focus on improving conversions.
• Monthly Reporting: report with advanced metrics.
• Bi-weekly optimization: Regular bid adjustments, ad copy refinement, and basic keyword expansion.
Premium
Includes:
• Strategic Consultation: In-depth planning to align the PPC strategy with business goals.
• Keyword Research: Extensive keyword analysis focusing on high-conversion and competitive keywords.
• Ad Creation: 6-8 ads with ongoing A/B testing to maximize CTR and conversion rates.
• Landing Page Optimization: Comprehensive review with strategic suggestions for CRO (Conversion Rate Optimization).
• Campaign Setup: Multiple campaigns and ad groups to cover different products/services or geographic regions.
• Ad Extensions: Implementation of ad extensions to improve ad visibility and click-through rates.
• Monthly Reporting: Detailed, actionable insights in reports, including competitor analysis.
• Ongoing Optimization: Regular, data-driven adjustments to keywords, bids, and ad targeting to maximize ROI.