PPC for Dentists
Custom PPC Strategies to Grow Your Dental Practice – Tailored to Your Specialty
Whether you’re a general dentist, orthodontist, or cosmetic dentist, our tailored PPC packages are designed to meet your specific needs.
Memetic Consulting: Your dental Google AdWords agency.
Local PPC Campaigns to Fill Your Appointment Book
Basic:
Start Building Your Patient Base
- Initial Consultation: A quick, focused call to understand your dental services and local market, whether you specialize in general dentistry, family dentistry, or a mix of services.
- Keyword Research: We identify high-intent keywords like “family dentist near me,” “emergency dental care,” or “teeth cleaning [City],” ensuring your ads reach potential patients actively seeking dental care.
- Ad Creation: Development of 2-3 effective text ads that highlight your core services, such as “New Patient Special” or “Affordable Dental Care.”
- Campaign Setup: One focused campaign with up to 2 ad groups, such as “Preventative Dentistry” and “Emergency Dentistry,” targeting your local area.
- Landing Page Review: Simple suggestions to optimize your website, making it easy for visitors to book appointments or learn more about your services.
- Monthly Reporting: A basic report that provides an overview of your ads’ performance.
- Monthly Optimization: Minor bids and ad copy adjustments to keep your campaigns running efficiently.
Expand Your Reach with Targeted PPC
Standard:
Grow Your Practice
- Initial Consultation: A detailed discussion to align your PPC strategy with your practice goals, such as increasing patient consultations for braces, Invisalign, or other orthodontic treatments.
- Keyword Research: We expand your reach with high-impact keywords like “Invisalign specialist [City]” or “braces for adults near me,” targeting both immediate and long-term patient needs.
- Ad Creation: Development of 4-6 ads with A/B testing to find the most effective messaging, such as “Free Invisalign Consultation” vs. “Affordable Braces for Teens.”
- Campaign Setup: Multiple ad groups within a single campaign, each focusing on orthodontic services like “Invisalign” and “Traditional Braces.”
- Landing Page Optimization: Detailed recommendations to optimize your site for conversions, ensuring potential patients can quickly schedule a consultation or learn more about your treatments.
- Monthly Reporting: Advanced metrics to show you where your leads are coming from, what’s driving consultations, and how your ads are performing overall.
- Bi-weekly Optimization: Regularly adjusting bids, ad copy, and keyword strategies to keep your campaigns competitive.
Lead the Market with Premium PPC
Premium:
Dominate Dentistry Search
- Strategic Consultation: An in-depth planning session to align your PPC strategy with your business goals, whether focused on increasing high-value cosmetic procedures like veneers, teeth whitening, or smile makeovers.
- Keyword Research: Extensive analysis to identify the highest-converting keywords, like “best cosmetic dentist [City]” or “veneers specialist near me,” ensuring your ads reach the right patients at the right time.
- Ad Creation: Development of 6-8 highly targeted ads with ongoing A/B testing to maximize click-through and conversion rates. Ads could highlight services like “Get the Perfect Smile” or “Expert Teeth Whitening.”
- Landing Page Optimization: A comprehensive review with strategic suggestions to maximize conversion rates, ensuring every visitor has a clear and compelling path to becoming your patient.
- Campaign Setup: Multiple campaigns and ad groups designed to cover different services or geographic areas, ensuring your ads are always relevant and effective.
- Ad Extensions: Implementation of ad extensions like call buttons for immediate inquiries, site links to specific cosmetic services, and location extensions to emphasize your premium service areas.
- Monthly Reporting: Detailed insights with competitor analysis, showing where you stand in the market and identifying growth opportunities.
- Ongoing Optimization: Continuous, data-driven adjustments to ensure your campaigns deliver the best possible ROI, keeping your cosmetic dentistry practice at the top of search results.
Ready to Grow Your Dental Practice?
Whether you’re a general dentist, orthodontist, or cosmetic dentist, our tailored PPC packages are designed to meet your needs.
FAQ: PPC for Dentists
1. How do you target potential patients looking for dental services online?
- We target patients based on their search intent, focusing on keywords that align with the specific dental services they’re seeking, such as routine check-ups, teeth whitening, or emergency care.
2. How do you ensure my ads reach local patients?
- We use geographic targeting to focus on specific areas around your practice, ensuring potential patients see your ads in your local community.
3. Can you focus on promoting specific services like teeth whitening or dental implants?
- Yes, we create tailored campaigns highlighting specific services, directing potential patients to dedicated landing pages showcasing those offerings.
4. What is the cost per new patient acquisition through PPC?
- The cost per new patient varies based on your budget, competition in your area, and the specific services you promote. We optimize bids to maximize your return on investment.
5. How do you measure the success of PPC campaigns for dentists?
- Success is measured by tracking key metrics such as clicks, leads, and conversions, with detailed reports provided to show how each campaign is performing.
6. What strategies do you use to reduce the cost per click in competitive areas?
- We optimize campaigns by focusing on high-intent keywords, adjusting bids based on performance, and refining targeting to minimize costs while maximizing results.
7. How do you handle appointment booking or contact form submissions from PPC leads?
- We integrate tracking into your existing website, using industry-standard methods to capture and report on appointment bookings and contact form submissions.
8. How can PPC help me attract more patients for Invisalign or braces?
- PPC allows us to target potential patients specifically searching for Invisalign or braces, ensuring your ads appear when they’re actively looking for orthodontic solutions. We also use tailored messaging to highlight the benefits of your services.
9. What’s the expected cost per lead for orthodontic services?
- The cost per lead varies depending on your budget, competition in your area, and the services you offer. We optimize bids to ensure you get the best possible return on investment.
10. How do you target parents looking for orthodontic care for their children?
- We focus on keywords and ad placements that parents typically use when searching for orthodontic care, ensuring your ads reach the right audience at the right time.
11. Can you optimize campaigns to highlight free consultations or special offers?
- Yes, we can create specific campaigns that promote free consultations or special offers, using targeted messaging to attract more potential patients to your practice.
12. How do you attract patients looking for cosmetic dental services?
- We target keywords related to cosmetic dentistry, such as “teeth whitening” or “smile makeover,” ensuring your ads reach individuals actively seeking cosmetic dental solutions.
13. How do you target individuals seeking high-ticket services like veneers or smile makeovers?
- We focus on high-intent keywords and tailor the ad copy to emphasize the value and benefits of your high-ticket services, ensuring you attract patients ready to invest in their smiles.
14. Can you create PPC campaigns focusing on specific services like teeth whitening or dental implants?
- Absolutely. We design customized campaigns highlighting specific services, such as teeth whitening or dental implants, directing potential patients to landing pages showcasing those offerings.