YouTube Ads
Put Your Existing Videos to Work Across Video Networks
YouTube Marketing
You already invested in video production; now let those assets deliver measurable returns. With YouTube PPC Ads managed inside Google Ads, Memetic Consulting blends the unmatched reach of the world’s largest video platform with the precision of paid‑search intent data.
Why fold YouTube into your Google stack?
- Audience + Intent in One Place – Your Search & Display keyword data immediately sharpens YouTube targeting.
- 2.3 B Monthly Users – A footprint no broadcast or streaming bundle can match.
- Engagement‑First Pricing – TrueView formats charge only when viewers engage, while Video Action campaigns optimize directly toward conversions.
- Cross‑Channel Remarketing – Every viewer is automatically eligible for follow‑up ads in Search, Display, Gmail, and Discovery.
Ad Formats We Deploy & When to Use Them
| Format | Where It Appears | Best For | When You Pay |
|---|---|---|---|
| Skippable In‑Stream (TrueView) | Pre‑roll, mid‑roll, post‑roll | Broad awareness, remarketing | Viewer watches ≥ 30 sec or clicks |
| In‑Feed Video Ads | YouTube search results & “Watch Next” | Product demos, tutorials | User clicks thumbnail |
| Bumper Ads (6 sec) | Unskippable pre‑roll | Fast promos, event teasers | Every 1,000 impressions |
| Video Action Campaigns | YouTube + Google Video Partners | Lead gen, e‑commerce | Automated Smart Bidding (CPA/ROAS) |
| Shorts Ads | YouTube Shorts feed | Gen‑Z reach, rapid hooks | Viewer watches > 50 % or clicks |
Need guidance on length or vertical vs. horizontal cuts? We send a full spec sheet the moment we kick off.
Flat‑Fee Packages (No % of Spend Mark‑Ups)
| Reach Level | Who It Fits | What’s Included in One Transparent Monthly Fee |
|---|---|---|
| Town / City | Single‑location practices and local retailers | 1–2 campaigns • Geo‑radius & affinity layers • Call‑tracking numbers • Bi‑weekly bid & placement cleanup • Monthly insight report |
| Regional | Multi‑branch brands or franchises across several cities | Geo‑split campaigns per market • Caption & language variants • Branch‑level conversion feeds • Weekly optimization • Competitor conquest ad groups |
| National | Canada‑wide or cross‑border advertisers | Mass‑reach buying; advanced audience combos (custom intent, customer match, similar segments) • Continuous bid/creative testing • Dedicated strategist & weekly strategy huddle |
Exact pricing is shared during your free strategy call. One line‑item covers setup, management, optimization, and reporting—never a percentage of media spend.
Our “Video‑to‑Value” Framework
- Discovery Call: We unpack goals, funnel stages, and available video assets.
- Audience Blueprint: Keywords + in‑market + affinity + remarketing lists merged into a layered targeting matrix.
- Smart Campaign Build: We select formats, craft hooks and overlays, set up conversion tracking, and implement brand‑safety filters.
- Launch & Learn (Week 1): Campaigns go live; we trim poor placements, seed negative keywords, and calibrate bids.
- Optimization Loop (Weekly): A/B test thumbnails, adjust frequency caps, expand winning audiences, and push high‑view‑through clips into Video Action for direct‑response wins.
- Transparent Reporting: Live dashboard + executive summary: CPV, VTR, CPA/ROAS, assisted conversions, and next‑step recommendations.
Hand‑Off Matrix — Who Does What?
| Brand guidelines, tone, and CTA | Memetic Consulting Provides |
|---|---|
| Final video files in 16:9, 4:5, or 9:16 | Campaign architecture & audience strategy |
| Brand guidelines, tone, and CTA’s | Conversion tracking via GTM & Google Ads |
| Landing page or funnel destination | Bid management, placement pruning, A/B creative rotation |
| YouTube channel admin access | Weekly reporting, insights, and next‑step roadmaps |
Don’t have videos yet? We’ll introduce you to vetted production partners, then step in once your creative is ready for primetime.
Ready to turn passive views into a pipeline?
Book your free YouTube strategy call today and lock in a flat‑fee plan that fits your footprint.
Contact Us Today