PPC Combo Package
Google Ads & Facebook/Instagram Marketing
Electricians, HVAC, Plumbers, and General Contractors
We’ve crafted three comprehensive PPC programs designed for small, medium, and large city or regional businesses. These programs combine the power of Google Ads and Facebook/Instagram Marketing to maximize visibility, generate leads, and increase ROI for service-based businesses like electricians, HVAC companies, plumbers, and general contractors.
Why Choose Our Google Ads + Facebook/Instagram Combo for Your Business?
- Proven Expertise: With over 20 years of PPC experience, we understand what it takes to drive results for service-based businesses.
- Multi-Platform Mastery: By combining Google Ads with Facebook/Instagram Marketing, we ensure your brand is visible on search engines and social feeds, capturing leads at every touchpoint.
- Tailored Strategies: Whether you’re a small local business or a regional powerhouse, our PPC programs are customized to meet your specific needs and growth goals.
Ready to Grow Your Business? Schedule a Call Today!
Small Business PPC Program:
Spark Growth for Local Service Businesses
Perfect for Small Electrical, HVAC, Plumbing, and General Contracting Companies
Google Ads + Facebook/Instagram Strategy:
- Initial Consultation: A focused call to understand your core services (residential, commercial, or both) and target audience.
- Keyword Research: Identify the most important keywords, such as “emergency electrical services,” “AC repair near me,” “plumbing services,” or “general contractor [City].” We’ll ensure your ads appear at the moment your customers need help.
- Ad Creation: Development of 2-3 simple, effective text and social media ads. Google Ads will focus on immediate search needs (e.g., “24/7 AC Repairs” or “Affordable Plumbing Services”), while Facebook/Instagram ads will engage customers with visuals highlighting your key services.
- Campaign Setup: One focused campaign with up to 2 ad groups, such as “Residential Electrical Services” and “Commercial Electrical Services” or “Emergency HVAC Repair” and “New Installations.”
- Facebook/Instagram Targeting: Utilize geographic targeting and interest-based filters to reach local homeowners and businesses who may need your services.
- Landing Page Review: Simple suggestions to optimize your website and align it with ad messaging, featuring clear calls to action like “Request a Free Quote.”
- Monthly Reporting: A basic overview of performance on both platforms, including clicks, conversions, and engagement.
- Monthly Optimization: Minor tweaks to bids, keywords, and ad creatives to ensure you remain competitive in local searches and social feeds.
Small Business Plan (Under $3,100/Month)
Get started today with a customized PPC strategy tailored to your business needs.
Perfect for small service contractors looking to generate local leads without breaking the bank.
Medium Business PPC Program:
Expand Your Reach & Dominate Local Markets
Ideal for Growing Electrical, HVAC, Plumbing, and General Contracting Companies
Google Ads + Facebook/Instagram Strategy:
- Initial Consultation: A detailed conversation to identify target markets, service areas, and high-demand services. We also explore opportunities for seasonal campaigns, such as HVAC installations before summer or emergency plumbing during the winter.
- Keyword Research: Comprehensive research targeting long-tail keywords, such as “licensed HVAC installers in [City],” “whole house rewiring,” or “commercial plumbing contractors.”
- Ad Creation: Creation of 4-6 ads for Google and Facebook/Instagram. Google Ads focus on immediate service needs (e.g., “Fast AC Installation” or “Licensed Electricians Near You”), while Facebook/Instagram ads use engaging visuals and messaging to promote reviews, certifications, or special offers.
- Campaign Setup: Multiple ad groups for different services or geographic regions (e.g., “Commercial HVAC Solutions” and “Residential Plumbing Repair”).
- Facebook/Instagram Targeting: Utilize detailed demographic and interest-based targeting to reach both homeowners and businesses, ensuring your ads are seen by decision-makers.
- Landing Page Optimization: In-depth recommendations to align ad messaging with website content, improve load speed, and simplify lead capture forms to increase conversions.
- Monthly Reporting: Advanced reporting showing lead sources, conversion rates, and ROI for each platform.
- Bi-weekly Optimization: Regular bid adjustments, A/B testing of ad copy and creatives, and keyword expansion to maintain competitiveness.
Medium Business Plan (Under $6,100/Month)
Our medium-sized business plan is designed to scale your service contracting business with advanced strategies on Google and social media.
Perfect for companies looking to dominate local markets and grow their client base.
Large Business PPC Program:
Lead Your Industry with Strategic PPC
Perfect for Established Electrical, HVAC, Plumbing, and General Contracting Companies Ready to Scale
Google Ads + Facebook/Instagram Strategy:
- Strategic Consultation: In-depth planning to align PPC strategies with long-term goals, including market expansion into multiple cities or states, and increasing seasonal business.
- Keyword Research: Extensive analysis of high-converting and competitive keywords, such as “best HVAC contractor in [City]” or “emergency plumbing repairs in [Region].” We’ll tailor this to geographic markets where you want to dominate.
- Ad Creation: Development of 6-8 highly targeted ads across Google and Facebook/Instagram, focusing on premium services and high-ticket items like “Custom Home Electrical Solutions” or “Energy-Efficient HVAC Installations.” Visuals emphasize certifications, customer testimonials, and specialized services.
- Campaign Setup: Multiple campaigns and ad groups for different service lines and geographic locations, allowing you to scale and target with precision.
- Facebook/Instagram Strategy: We’ll create high-impact, visually compelling ads for social platforms, leveraging video, carousel, and image formats. Targeting will include custom audiences, retargeting, and lookalike audiences to increase reach.
- Landing Page Optimization: Full-page optimization, including strategic calls to action, trust signals (such as certifications and reviews), and mobile responsiveness to ensure maximum lead capture.
- Monthly Reporting: Detailed reports with insights on cost-per-lead, conversion rates, ROI, and competitor analysis for both Google and Facebook/Instagram.
- Ongoing Optimization: Continuous data-driven adjustments to keywords, bids, and ad creatives to ensure optimal performance. We also integrate retargeting and dynamic ads to recapture potential leads across platforms.
Large Business Plan (Over $6,500/Month)
Lead your industry with top-tier PPC strategies designed to maximize your reach and conversions.
Ideal for established service contractors ready to expand into new regions and become the go-to provider in their market.
Why Our Google Ads & Facebook/Instagram Combo Works for You
Decades of PPC Know-How: With more than 20 years of expertise in pay-per-click marketing, we know how to deliver results that matter for service-based companies.
Comprehensive Platform Coverage: By leveraging both Google Ads and Facebook/Instagram, we make sure your business is visible across the most important platforms, maximizing your exposure and generating quality leads.
Customized Campaigns for Growth: From small businesses to regional leaders, our PPC solutions are designed to align with your unique business goals, ensuring the right strategy for every stage of your growth.
Ready to Grow Your Business? Schedule a Call Today!